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Real Estate Development
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THE ROLE OF E-MARKETING IN THE GROWTH OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA 2
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FACTORS MILITATING AGAINST THE EASE OF DOING BUSINESS IN NIGERIA 2

THE ROLE OF E-MARKETING IN THE GROWTH OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA 2

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E-marketing largely entails the use of the internet to sell, promote and brand businesses. It entails the use of emails and non-wireless media to disseminate promotional content about products and services.

Small and medium-sized enterprises can easily be understood from their names. SMEs – as they are always called by the world bank and other prominent regional or international organizations like the United Nations – are the backbone of the Nigerian economy. SMEs are businesses that have numerical staff strength of a certain level. They are not as big as large businesses. However, SMEs account for over 70% of employment in Nigeria. The SMEs in Nigeria serve as nursery for the bigger firms. The income distribution in the middle and lower classes rest largely on SMEs. They are the future of industrialization in the country. SMEs are known to give room for faster decision making, dynamism, and innovation. Their importance cannot be overemphasized. The advent of the internet has provided leverage for SMEs to market their businesses. We would now consider the impact of internet marketing on SMEs in Nigeria.

Now, there are a lot of things to note when doing business in the West African nation of Nigeria.

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FACTORS MILITATING AGAINST THE EASE OF DOING BUSINESS IN NIGERIA 2

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In the year 2018, Nigeria was 146 on the World Bank’s Ease of Doing Business Report. Even though that was not an envious position, it didn’t deduct anything from the fact that Nigeria was and still is one of the economies in Africa with potentials so huge that its prospects are nothing less than mouthwatering. Running a business in Nigeria is not an easy endeavor as it comes with its own risks. There are a couple of factors that make things hard for entrepreneurs and business owners.

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